Our values

Our mission is to simplify skincare routines and promote a healthy lifestyle, empowering
busy moms, working women, and travelers alike to prioritize self-care without breaking the bank or sacrificing quality.

What sets us apart is our unique blend of tradition and innovation. Growing up with
Mediterranean remedies taught us the power of herbs and oils for healing and grooming.

  • Purity

    We avoid all harmful and toxic chemicals in the products we make and promote safe and clean beauty. But also, we do not promise unrealistic outcome and do not make claims, affecting customer’s fear and concern.

  • Compassion

    We aim to be considerate as a company and as individuals. We do not use
    any ingredients which have been tested on animals, opposing against cruelty
    when it comes to animals.

  • Honesty

    We oppose promoting surrealistic beauty ideals that contributes to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without

  • Community

    We endorse equal opportunity and support small and local business to encourage a diverse and healthy economy in tune with their communities.

  • Transparency

    We believe the price you pay for a product should reflect the value of its ingredients and that this should be clearly displayed on the packaging.

  • Sustainability

    We recycle whenever possible and actively minimise the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging. We work with suppliers, who stay firm behind the sustainable resource of the botanicals, used in our ingredients.