Values

We avoid all harmful and toxic chemicals in the products we make and promote safe and clean beauty. But also, we do not promise unrealistic outcome and do not make claims, affecting customer’s fear and concern.

We aim to be considerate as a company and as individuals. We do not use any ingredients which have been tested on animals, opposing against cruelty when it comes to animals.

We oppose promoting surrealistic beauty ideals that contributes to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.

We endorse equal opportunity and support small and local business to encourage a diverse and healthy economy in tune with their communities.

We believe the price you pay for a product should reflect the value of its ingredients and that this should be clearly displayed on the packaging.

We recycle whenever possible and actively minimise the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging. We work with suppliers, who stay firm behind the sustainable resource of the botanicals, used in our ingredients.